Our Story

Welcome to Harriet Jane London — founded by Harriet, mother to Bella, two, and Bear, one, and a former childrenswear buyer at Harrods.

Harriet Jane London revives and reimagines tradition, returning the baby nightie to a modern essential. Designed without fiddly poppers or buttons, each nightie allows for effortless night-time changes, bringing calm and simplicity back for those early years. The collection extends beyond baby to matching nighties for girls and women, with elastic necklines that make toddler bedtimes easier and support breastfeeding.

Every nightie begins in London, where they are designed alongside Harriet's mother, Jane — a London College of Fashion and City & Guilds trained seamstress. They are then brought to life in Ukraine, by a close-knit, all-female team, using fine French and Spanish cotton — chosen for their exceptional breathability and gentle touch against delicate skin.

Founded by a woman and created entirely by women, Harriet Jane London is rooted in thoughtful craftsmanship at every stage — from the first sketch in London to the final stitch in Ukraine. This is slow fashion by design: practical, limited, and made to be treasured.

Children's earliest years are fleeting. Slow mornings, soft routines, and the quiet moments in between deserve to be cherished and enjoyed in something truly beautiful.

Rooted in heritage and created for modern motherhood, Harriet Jane London nighties are designed to be worn, loved, and passed down through generations.